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Do³±czy³: 28 Pa¼ 2024
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 Wys³any: Pon Pa¼ 28, 2024 07:28 Temat postu: Autotargeting in Yandex.Direct: what is it and is it worth u |
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The ad display itself is far from the only feature of the service. Autotargeting, which we will talk about today, is flourishing more and more every day. Autotargeting is a mechanism located in Yandex.Direct, thanks to which the computer automatically studies in detail the target page where users go after clicking on an advertising post. How is this useful? Because it has become much easier to correctly select ads that can attract a person.
Just like in BTL advertising - what is it , you probably already know, the purpose of such ads is to establish very close contact with the user, thanks to which to show a special impact, which should provoke the purchase of a product or service. A on page seo service correctly selected ad increases many important indicators for business. Here we can include parameters that evaluate the effectiveness of advertising or the well-known sales funnel, from which all the company's earnings come.
How is it different from DRF?
Advertising is a huge "continent" in the entire world of marketing. All key moments of business, which will subsequently be responsible for its entire success, move around it. It regulates brand recognition, sometimes even affects its reputation. Accordingly, advertising conceals a lot of concepts, as well as methods of manifestation. In addition to the popular autotargeting, there is DRF, which is also actively used. In order not to confuse these two definitions, we will consider them, after which we will discuss the main differences.
How is it different from DRF?
DRF (literally: additional relevant phrases) is also a certain marketing technology, but its work consists of selecting keywords or phrases that will be in the context of advertising. SEO promotion and website advancement works approximately according to the same scheme , since similar phrases are used here, inscribed in the context of the post. At the moment, DRF has been abandoned for several good reasons, so it has not been active in recent years.
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